ZXMOTO is a performance-focused motorcycle brand built on precision engineering, modern design, and a passion for riding. Born from racing ambition, the brand uses motorsport as a foundation for development, testing, and continuous innovation. Its motorcycles are engineered to deliver responsive performance, balanced handling, and rider confidence on both road and track.
As ZXMOTO continues its global expansion, its entry into the United Kingdom marks an important milestone. Supported by LLexeter as its distributor and their dealer network, the brand is committed to offering UK riders high-quality motorcycles distinguished by performance, precision, and reliability.
ZXMOTO is led by Zhang Xue, a self-taught motorcycle mechanic and racer. His hands-on experience in building, tuning, and competing with motorcycles shapes the brand’s uncompromising, performance-driven philosophy.
ZXMOTO is committed to developing its own core technologies, including high-performance engine platforms. The focus is on building genuine in-house capability, with motorcycles designed for road, off-road, and track use.
At the heart of the lineup is the 818cc inline-triple engine used in the 820RR and related models. This proprietary engine program reflects ZXMOTO’s focus on advanced engineering and high-performance capability.
From day one, ZXMOTO has been built around motorsport. Racing is not a marketing tool, but the foundation for development, testing, and continuous engineering improvement across the entire product range.
ZXMOTO exists to challenge expectations, proving that a new manufacturer can compete with established global names through speed, innovation, and determination.
LLexeter Ltd serves as the exclusive UK distributor for ZXMOTO, representing the brand as it expands its global footprint. With deep roots in the motorcycle industry and a strong commitment to service excellence, LLexeter provides a seamless ownership experience through a carefully selected dealer network and dedicated aftersales and parts support. Together, the two brands bring ZXMOTO’s performance, innovation, and design philosophy to riders across the United Kingdom.
Robert Woolley, Brand Manager at LLexeter, said:
“We’re incredibly excited to be appointed as the official UK distributor for ZXMOTO. This is a brand with real energy behind it - from its product development through to its racing ambitions. We want to be part of Zhang Xue's journey to accomplish his goal and make ZXMOTO one of the biggest brands in the world."
At just 17, Zhang Xue began his journey in motorcycle repair, quickly mastering the fundamentals before opening his own workshop.
Progressed into competitive riding as a motocross and stunt rider, while also working as a mechanic within a professional team building hands-on experience in performance and engineering.
Appointed Product Manager at Apollino, gaining critical experience in motorcycle development and product strategy.
Led the development of the Freedom 300X and 250X at Huang He Moto. The 250X became a milestone product, China's first EFI motorcycle in its class at an accessible price point, redefining entry-level performance.
Co-founded Kove, introducing a range of high-performance models including the 500X ADV, 450 Rally, 800X ADV, 450RR, and 321RR. The brand achieved rapid success, competing with established European manufacturers and forming a factory racing team that entered global competitions including WSBK and Dakar.
Founded ZXMOTO, launching a new generation of performance-focused motorcycles for a global market. With a growing lineup spanning sport, off-road, and rally segments, including the 500RR, ZXMOTO continues to build momentum through advanced engineering, modern design, and an expanding presence across Europe and the UK.
